Lawyers are trained to argue cases in court – but what happens when the spotlight shifts to a live TV interview, a podcast appearance, or a viral news story? For attorneys representing high-profile clients, speaking on camera can be just as critical as speaking in front of a judge. Yet, media presence is rarely taught in law school.
That’s where media training for lawyers comes in.
At Otter PR, we’ve worked with top law firms across Miami, Los Angeles, and New York City to help their attorneys build camera-ready confidence. Because let’s face it – the courtroom has rules, but the media? It’s unpredictable. One misstep can become tomorrow’s headline.
Whether you’re commenting on a case, defending your client in the press, or simply building your personal brand, how you present yourself matters. Eye contact, tone, phrasing – even facial expressions – can shape public perception. A strong legal argument delivered poorly on camera can fall flat or worse – go viral for all the wrong reasons.
And let’s not forget – reporters aren’t cross-examiners. They won’t hand you softball questions, and they definitely won’t give you time to recalibrate mid-sentence. Media training prepares you for these moments by equipping you with soundbite-ready messaging, bridging techniques, and on-camera strategies that protect your image and your client’s case.
Public relations for lawyers is no longer optional. In high-stakes legal situations, the court of public opinion is often louder than the court of law. Your credibility isn’t just built on case law – it’s shaped by how you handle the press.
Otter PR’s media training programs are tailored for attorneys and law firms. We simulate real media scenarios, coach you on tough Q&A, and help you develop a confident on-camera presence that communicates authority, trust, and professionalism. We’ve trained lawyers who’ve gone on to appear in CNN, Fox News, and major legal podcasts – and they’re now seen as thought leaders in their field.
Your legal expertise deserves the spotlight – just make sure you’re ready for it.
Book a strategy call with Otter PR today and learn how media training can elevate your legal brand and safeguard your reputation.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing best public relations firms NYC and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.
