RELANCE^

RELANCE^

Boris, James and Solution

Please introduce yourselves.
Boris - I am Boris Fayete, 30. I am the co-founder and creative director of Relance.

James - I am James Eboa, 28, co-founder and managing director of Relance.

Solution - I am Solution, 24. I am a designer, stylist and the co-founder of Relance.
Relance is the french word for "relaunch." How did you come up with that name?
S - Boris came up with the name. He launched his first fashion brand, Fasko, in 2010 or 2011. He decided to stop because of the lack of time and the things of life. Boris decided to refocus on what he wanted to do and looked for people he could collaborate with.
So he came up with Relance as he became conscious of who he was and where he wanted to go. Boris told us about his idea and it resonated with us, because we also had to start over and prepare to move ahead in our individual journeys. I think everybody can relate to that.
Was having a name in French important?
B - It wasn't fully calculated, but I wanted one word that could say “preparing to move ahead.” And I think it works.
"We reflected on what Paris stands for, in fashion, in arts, in luxury. It represents excellence. So, if Paris stands for greatness, then the A86 is the road leading to greatness." [RELANCE^]
Tell us about your debut collection.
S - The whole collection starts on the freeway A86, which surrounds the city of Paris.
Boris, James and I come from Parisian suburbs. We started with the freeway as three fashion outsiders on their way to Paris. We also reflected on what Paris stands for, in fashion, in arts, in luxury. It represents excellence. When you launch your brand, an art gallery or an art exhibition, you want it to be in Paris. So, if Paris stands for greatness, then the A86 is the road leading to greatness.
There’s also the idea of permanent motion, of going forward, because you can not make a U-turn on a freeway. And lastly, everybody relates to the A86 relates. Everybody takes it, from the richest to the most humble people.

B - The collection will drop at the end of March, on relancedesign.com!
What is the feedback of the people who stopped by your showroom and the newly-opened pop-up store?
B - People are pretty surprised! We have worked on the launch of Relance for a year and didn’t tease it at all. At our Men's Fashion Week showroom, people who came were stunned that we could offer products of that quality.
They also were shocked by the short time span between the showroom and the opening of our pop-up store. And we didn’t expect the visitors to buy some pieces of the collection that quick.

S - We announced the launch of Relance on December 31st, 2018. The actual launch took place on January 14th. I think the element of surprise played a big part.
Do you have commercial expectations on this debut collection?
J - We see ourselves as fashion outsiders because nobody is expecting something from us. First and foremost, we wanted shoppers, store buyers and everybody interested in Relance, to be able to identify us through our style, our art direction, our prints and visuals.
The idea is to get our brand known and to position ourselves. Then, we will improve the collection, add a few pieces and move upmarket.
Do you intend on following the calendar of the industry and the seasonal expectations of buyers and shoppers?
B - We are moving on our watch, all while trying to follow the calendar of the industry.

S - It is also a challenge and a part of the process. In the long term, we will keep track with the calendar and drop collections every season.

J - As a menswear brand at the core, we will try to take part in every major menswear events, starting with Paris Men’s Fashion Week. Once we develop our collection and move upmarket, Relance will be present at more events of the calendar.
For how long have you known each other?
S - Boris and I met each other in August 2011 and I introduced Boris to James.

B - Was it 4 or 5 years ago?

S - Close to 5, yes! And James and I met because we went to buy a pair of Jordans together. The shoes were sold out in Paris, so we drove to Orléans and came back, it took us the whole day. We have built our friendship from there.
What made you realise that you could start a business with your partners?
B - James, Solution and I have the same mindset, the same vision. We have similar tastes in clothes. I used to tell them, “we should create something together.” I didn’t know what back then, but it had to do with fashion.

S - I think this is the result of years of self-discovery. To us, Relance is a lifestyle and a promise. We only live once, so let’s give everything we have now, not to have regrets.

J - Relance is also the fruit of hours of talk about fashion, about life in general, about our ambitions, about what we are and what we aspire to be.
Who does what at Relance?
J - Everything we do is a collective effort. We have our own skills but we also complete each other. Say, Solution comes up with an idea regarding design or styling, Boris will add to it. Business-wise, if I push something in the wrong direction, Boris and Solution will have a word.

S - It also allows us to learn from each other.
Boris, what are the perks and challenges of running a fashion brand with partners, and by yourself?
B - At Relance, when one of us has an idea, we can develop it to the fullest. When I bring something up, James and Solution will add something to it and that will totally transform what I thought about in the first place.
When I was on my own, I had ideas, put them on paper and that was it. Sometimes I told myself, “No, It’s not good,” then it was over, I gave up on them.
The main challenge is that some things are hard to execute. But we do everything in our power to make them happen.

S - We are lucky to really know each other and we took the time to learn about one another. There is no ego in our process. One idea is not less good than the other. If one idea doesn’t stick, there is nothing personal. We all push in the same direction to make Relance grow.

J - We also push each other to give the best of us.

Interview by Iggy Nko
Photography by Antoine Martin

The Relance pop-up store is located at Ellia Art Gallery, on 14, Avenue des Ternes in Paris, France, and open until March 30th.

RELANCE^

Boris, James and Solution

Please introduce yourselves.
Boris - I am Boris Fayete, 30. I am the co-founder and creative director of Relance.

James - I am James Eboa, 28, co-founder and managing director of Relance.

Solution - I am Solution, 24. I am a designer, stylist and the co-founder of Relance.
Relance is the french word for "relaunch." How did you come up with that name?
S - Boris came up with the name. He launched his first fashion brand, Fasko, in 2010 or 2011. He decided to stop because of the lack of time and the things of life. Boris decided to refocus on what he wanted to do and looked for people he could collaborate with.
So he came up with Relance as he became conscious of who he was and where he wanted to go. Boris told us about his idea and it resonated with us, because we also had to start over and prepare to move ahead in our individual journeys. I think everybody can relate to that.
Was having a name in French important?
B - It wasn't fully calculated, but I wanted one word that could say “preparing to move ahead.” And I think it works.
"We reflected on what Paris stands for, in fashion, in arts, in luxury. It represents excellence. So, if Paris stands for greatness, then the A86 is the road leading to greatness." [RELANCE^]
Tell us about your debut collection.
S - The whole collection starts on the freeway A86, which surrounds the city of Paris.
Boris, James and I come from Parisian suburbs. We started with the freeway as three fashion outsiders on their way to Paris. We also reflected on what Paris stands for, in fashion, in arts, in luxury. It represents excellence. When you launch your brand, an art gallery or an art exhibition, you want it to be in Paris. So, if Paris stands for greatness, then the A86 is the road leading to greatness.
There’s also the idea of permanent motion, of going forward, because you can not make a U-turn on a freeway. And lastly, everybody relates to the A86 relates. Everybody takes it, from the richest to the most humble people.

B - The collection will drop at the end of March, on relancedesign.com!
What is the feedback of the people who stopped by your showroom and the newly-opened pop-up store?
B - People are pretty surprised! We have worked on the launch of Relance for a year and didn’t tease it at all. At our Men's Fashion Week showroom, people who came were stunned that we could offer products of that quality.
They also were shocked by the short time span between the showroom and the opening of our pop-up store. And we didn’t expect the visitors to buy some pieces of the collection that quick.

S - We announced the launch of Relance on December 31st, 2018. The actual launch took place on January 14th. I think the element of surprise played a big part.
Do you have commercial expectations on this debut collection?
J - We see ourselves as fashion outsiders because nobody is expecting something from us. First and foremost, we wanted shoppers, store buyers and everybody interested in Relance, to be able to identify us through our style, our art direction, our prints and visuals.
The idea is to get our brand known and to position ourselves. Then, we will improve the collection, add a few pieces and move upmarket.
Do you intend on following the calendar of the industry and the seasonal expectations of buyers and shoppers?
B - We are moving on our watch, all while trying to follow the calendar of the industry.

S - It is also a challenge and a part of the process. In the long term, we will keep track with the calendar and drop collections every season.

J - As a menswear brand at the core, we will try to take part in every major menswear events, starting with Paris Men’s Fashion Week. Once we develop our collection and move upmarket, Relance will be present at more events of the calendar.
For how long have you known each other?
S - Boris and I met each other in August 2011 and I introduced Boris to James.

B - Was it 4 or 5 years ago?

S - Close to 5, yes! And James and I met because we went to buy a pair of Jordans together. The shoes were sold out in Paris, so we drove to Orléans and came back, it took us the whole day. We have built our friendship from there.
What made you realise that you could start a business with your partners?
B - James, Solution and I have the same mindset, the same vision. We have similar tastes in clothes. I used to tell them, “we should create something together.” I didn’t know what back then, but it had to do with fashion.

S - I think this is the result of years of self-discovery. To us, Relance is a lifestyle and a promise. We only live once, so let’s give everything we have now, not to have regrets.

J - Relance is also the fruit of hours of talk about fashion, about life in general, about our ambitions, about what we are and what we aspire to be.
Who does what at Relance?
J - Everything we do is a collective effort. We have our own skills but we also complete each other. Say, Solution comes up with an idea regarding design or styling, Boris will add to it. Business-wise, if I push something in the wrong direction, Boris and Solution will have a word.

S - It also allows us to learn from each other.
Boris, what are the perks and challenges of running a fashion brand with partners, and by yourself?
B - At Relance, when one of us has an idea, we can develop it to the fullest. When I bring something up, James and Solution will add something to it and that will totally transform what I thought about in the first place.
When I was on my own, I had ideas, put them on paper and that was it. Sometimes I told myself, “No, It’s not good,” then it was over, I gave up on them.
The main challenge is that some things are hard to execute. But we do everything in our power to make them happen.

S - We are lucky to really know each other and we took the time to learn about one another. There is no ego in our process. One idea is not less good than the other. If one idea doesn’t stick, there is nothing personal. We all push in the same direction to make Relance grow.

J - We also push each other to give the best of us.

Interview by Iggy Nko
Photography by Antoine Martin

The Relance pop-up store is located at Ellia Art Gallery, on 14, Avenue des Ternes in Paris, France, and open until March 30th.