Marrakshi Life

Marrakshi Life

Randall Bachner

You launched Marrakshi Life in 2013 and were a photographer prior to that. How did that transition happen and how easy or challenging was it?
Yes, I lived in New York City from 1992 to 2013, working as a fashion photographer. I was based in New York but I traveled shooting fashion editorials on location around the world.

I first came to Marrakech on holiday in January 2011 for 10 days and that’s when my curiosity peaked. I decided to come back in May 2013 for a trial 3-month period and see how it would go.

Mohamed Zerhloul guided me through every decision. Together, we started to weave with our master weaver, also named Mohamed, and the tailor, named Mohamed too (the Mohamed trilogy), and explored this idea of handwoven garments. From there, the story is pretty organic. The concept really grew naturally to become what it is today.
How has Marrakshi Life evolved since 2013?
Our original DNA is still very present and apparent in what we produce today. Our vision was always to make hand-loomed, colourful and comfortable garments. We now have a more fashion-forward dynamic.

My inspiration comes from a lifestyle and making clothes that cater to this lifestyle of urban comfort, something casual with a flare yet always for both men and women. I love this challenge of blurring the lines between what is considered masculine and feminine in one's wardrobe. I really listen to our clients and see what they are responding to and bringing them more options.

We have grown from 3 to 55 employees in the past 6 years and we will continue to grow as the demand grows, it has really been an unimaginable evolution, I never imagined that we would come this far.
You just showed the Marrakshi Life Spring-Summer 2020 collection at 080 Barcelona. Can you describe it?
This new SS20 collection tells people not to be afraid of color.

We were inspired by desert bloom and the Marrakech palm trees, and took the chance to work with yarn colors, outside of our core color scheme. We experimented with lavender, cosmos pink, mimosa, apple, blush, forest, army, canary and chartreuse, all reminiscent of a 1970’s sherbet color palette.

For SS20, we are featuring some of our classic ML styles with a twist. And since this was our first catwalk show, we also kept movement in mind and how we wanted some of the pieces to flow effortlessly down the runway.

To achieve this, we have handwoven a group of lightweight fabrics to create these delicate moments. For new styles, we have chosen to focus on garments with volume, debuting new pieces like the trench jumpsuit, an oversized blanket coat, a long and short cape with a dramatic collar, and a French cuff shirt with the cuffs extended to the ground.
"All our garments are made to order, so the good part of our business structure is that we are not forced to invest in inventory." [Marrakshi Life]
Collection 06, the name of Marrakshi Life SS20 collection, is already available online. Is it a rhythm you prefer to keep up with, instead of going through the process between shows and the commercial release?
All our garments are made to order, so the good part of our business structure is that we are not forced to invest in inventory.

We listen to our clients and only make the pieces they are ordering, like a laboratory. From here, we still work with retailers.
At the show, models were wearing Nike Air Force 1s. Is it the one New York thing that is sticking with you?
Funny to call me out on this, but it was really the only show that translated the attitude I was hoping for, something more urban.

I really hope that we will be making our own sneakers for the next show. That would be rad!
In your opinion, is the Nike Air Force 1 the greatest sneaker ever made?
The classics are always great. They make a statement!
Interview by Iggy Nko (@iggynko)

Marrakshi Life

Randall Bachner

You launched Marrakshi Life in 2013 and were a photographer prior to that. How did that transition happen and how easy or challenging was it?
Yes, I lived in New York City from 1992 to 2013, working as a fashion photographer. I was based in New York but I traveled shooting fashion editorials on location around the world.

I first came to Marrakech on holiday in January 2011 for 10 days and that’s when my curiosity peaked. I decided to come back in May 2013 for a trial 3-month period and see how it would go.

Mohamed Zerhloul guided me through every decision. Together, we started to weave with our master weaver, also named Mohamed, and the tailor, named Mohamed too (the Mohamed trilogy), and explored this idea of handwoven garments. From there, the story is pretty organic. The concept really grew naturally to become what it is today.
How has Marrakshi Life evolved since 2013?
Our original DNA is still very present and apparent in what we produce today. Our vision was always to make hand-loomed, colourful and comfortable garments. We now have a more fashion-forward dynamic.

My inspiration comes from a lifestyle and making clothes that cater to this lifestyle of urban comfort, something casual with a flare yet always for both men and women. I love this challenge of blurring the lines between what is considered masculine and feminine in one's wardrobe. I really listen to our clients and see what they are responding to and bringing them more options.

We have grown from 3 to 55 employees in the past 6 years and we will continue to grow as the demand grows, it has really been an unimaginable evolution, I never imagined that we would come this far.
You just showed the Marrakshi Life Spring-Summer 2020 collection at 080 Barcelona. Can you describe it?
This new SS20 collection tells people not to be afraid of color.

We were inspired by desert bloom and the Marrakech palm trees, and took the chance to work with yarn colors, outside of our core color scheme. We experimented with lavender, cosmos pink, mimosa, apple, blush, forest, army, canary and chartreuse, all reminiscent of a 1970’s sherbet color palette.

For SS20, we are featuring some of our classic ML styles with a twist. And since this was our first catwalk show, we also kept movement in mind and how we wanted some of the pieces to flow effortlessly down the runway.

To achieve this, we have handwoven a group of lightweight fabrics to create these delicate moments. For new styles, we have chosen to focus on garments with volume, debuting new pieces like the trench jumpsuit, an oversized blanket coat, a long and short cape with a dramatic collar, and a French cuff shirt with the cuffs extended to the ground.
"All our garments are made to order, so the good part of our business structure is that we are not forced to invest in inventory." [Marrakshi Life]
Collection 06, the name of Marrakshi Life SS20 collection, is already available online. Is it a rhythm you prefer to keep up with, instead of going through the process between shows and the commercial release?
All our garments are made to order, so the good part of our business structure is that we are not forced to invest in inventory.

We listen to our clients and only make the pieces they are ordering, like a laboratory. From here, we still work with retailers.
At the show, models were wearing Nike Air Force 1s. Is it the one New York thing that is sticking with you?
Funny to call me out on this, but it was really the only show that translated the attitude I was hoping for, something more urban.

I really hope that we will be making our own sneakers for the next show. That would be rad!
In your opinion, is the Nike Air Force 1 the greatest sneaker ever made?
The classics are always great. They make a statement!
Interview by Iggy Nko (@iggynko)