Marketing Intelligence Is The Backbone Of Successful Businesses According To NetBaseQuid

The Internet marketplace continues to expand at an incredible rate. In the old brick and mortar retail industry, market intelligence was a mixture of focus groups, word-of-mouth referrals, and clandestine operations that discovered what new product developments, executive changes, and price increases were on the horizon

 Today’s Market Intelligence Is Not Your Grandfather’s Style

The Internet changed business playing fields in all sectors of the economy. Computers sent the retail and wholesale industries to cyberspace, and that opened the door for brands to gather information about political, social, technological, and economic challenges. Information gathering on the Internet is the new form of market intelligence, and it is effective. Brands have to know what the competition is up to in terms of current and future product development and growth.

Brands need several data sources like news websites, RSS feeds, and company websites that give information about the competition’s sales, purchases, and shipments. Branded company executives also need data that gives them information about customer behavior, new product development, and new ways to increase revenue.

Brands must be unique in their industry. Most brands try to re-create themselves when they use a marketing intelligence platform to get results. But not all intelligence-gathering companies cover all the bases unless they use a platform that includes artificial intelligence, according to NetBaseQuid’s CEO Peter Caswell.

 Brands Are Target For Knockoff Artists

A brand has to be one step ahead in order to stay relevant in its sector of the economy. Companies invest in marketing gimmicks to stay relevant. But there is always an unbranded group of look-a-like products that take revenue away from the brand, no matter what a brand does to protect itself.

 It’s an old problem that keeps updating itself based on the financial condition of the brand and the action the brand takes against the knock-off artists that use them to build a business. There are tons of online marketing companies that claim they have the tools to supply pertinent marketing information. But according to companies like American Airlines, United Airlines, Coca-Cola, Microsoft, and the New York Times, NetBaseQuid is “the next generation market intelligence platform.”

Those companies and others entered a marketing partnership with NetBaseQuid to be one step ahead of the mass market in terms of product offerings, price, and delivery. The NetBaseQuid AI platform incorporates analytic tools, vocal interactions, and innovative visualization techniques.

 Key Opinion Leaders Play A Role In Marketing Intelligence

Key opinion leaders are people who have credibility in a particular segment of the economy, and they have a large social media following. Opinion leaders play an important role in developing brand strategy. Opinion leaders come from all walks of life. The one thing opinion leaders have in common is their ability to get people to react and purchase a particular product or service.

A good example of a key opinion leader is Justine Ezarik. Justine is an actress, YouTuber, host, and author. Justine has more than one million social media followers. And her YouTube views passed the billion-dollar mark. Ezarik and the other opinion leaders contribute vital consumer feedback on product design, quality, and pricing. Opinion leaders also promote products by wearing and talking about them. NetBaseQuid has a stash of opinion leader names in its AI database. And the company’s AI continues to find other ways to increase revenue and build credibility in a branded market that changes every day.

Leave a Reply

Your email address will not be published. Required fields are marked *


The Best Materials Brands Should Consider for Packaging Boxes

Cartons are an economical, durable and environmentally friendly way to package goods. They are ideal for mass distribution of a wide range of consumer goods. Many cartons are self-correcting, which means that they automatically close (or “pop-up”) on their own. This allows for an even higher degree of control in terms of precise packing of […]

Read More

How Would You Choose the Right Kind of Business Utilities Supplier?

What are the criteria for choosing a Business Utilities supplier? As a pro, several criteria must be taken into account when choosing your business utilities supplier: The total cost of the offer including the subscription price and the price per kWh of business electricity, Where the energy comes from, The quality of the operator’s customer […]

Read More

How to Improve Your Customer Service Standards

Customer service standards mainly refer to the performance that customers get from the company. Customer service standard depends on various factors, like speed, efficiency, accuracy, accessibility, empowerment, transparency, and friendliness of the staff. Customers are the core of the business and should be on top priority in providing them better service. A happy customer can […]

Read More