Philipp Plein brought on the night as his eponymous label officially launched its first flagship in Singapore, in Southeast Asia at The Shoppes at Marina Bay Sands with a convergence of the trendsetters and who’s who from Asia’s luxury fashion scene.

This latest flagship is part of a strategy of retail expansion within the Asian market, which counts today 34 boutiques among China, Hong Kong, Korea and Thailand, out of the 96 stores Worldwide.

The 4,000 square feet two-storey flagship is located in the heart of the city, at The Shoppes at Marina Bay Sands, part of the internationally-known Marina Bay Sands integrated resort designed by Moshe Safdie. The resort is known for its iconic three towers building which features a peculiar huge terrace as a unique rooftop connecting the different towers. Marina Bay Sands belongs to Las Vegas Sands Corporation and it was nominated in 2010 as the most expensive standalone casino property in the world.

The region’s first Philipp Plein store is the answer to the increasing demand for the self-made designer’s extravagant-meets-edgy style across the globe. will allow local and regional couture connoisseurs access to the celebrated fashion label which has been donned by big names such as Naomi Campbell, Rihanna, Nicki Minaj, Marcus Schenkenberg and Kim Kardashian.

Photos: Philipp Plein