adidas x Woolmark Performance Challenge winner

adidas x Woolmark Performance Challenge winner

Alicia Ferreira de Sousa

Congratulations on your victory at the inaugural Woolmark Performance Challenge, in partnership with adidas! How did you become aware of the contest and what pushed you to participate?
Thank you so much! I took part to the adidas x Woolmark Performance Challenge thanks to my school, École de la Maille de Paris, which I’m still affiliated to. To me, this experience was an interesting way to combine several areas of specialisation. I was able to connect my studies about sciences, textile design and knitwear design with my athlete life and aerobics, that I practice and compete on a national level.
How was the atmosphere between the ten finalists?
I shared unforgettable moments with my fellow finalists who came from Europe and the United States. The words “team” or “collaboration” prevailed over a competitive spirit. We stuck together, we were curious and excited about this opportunity that The Woolmark Company and adidas have granted to us.
Two of finalists studied in France. What does it say about French design schools?
I think that we need to look at French schools closer! In the learning process of the fundamentals, they are similar [to other schools], but every one of them has a different approach on design, creation and technique, and they show their differences in the specialised teachings they offer.
For how long have you been practicing aerobics, and what kind of comfort are you looking for as a gymnast?
I’ve first practiced dance since I was 6 and now aerobics for 11 years at my junior high school, high school and then at the club of my city. As an athlete, I am looking for physical comfort. Nothing can get in the way of my performance, I need my body to breathe and to feel supported by my kit.
[adidas x Woolmark Performance Challenge winner]
Collaborations between professional athletes and fashion designers are becoming more and more common. What is your take on fashion and sports getting closer?
It’s a great thing! I’ve always wanted to connect these two areas to bring in textile innovation that would enhance the abilities of the item and the person wearing it.
Is there a particular athlete or a sports team that you dream to dress for a tournament?
Obviously, my first choice would be the French team of aerobics, mais I’m open to all offers! My first goal is to make the life of athletes better.
By winning the 2018 adidas x The Woolmark Performance Challenge, you’ve earned a €10,000 cash prize, a three-month internship at adidas and the mentoring of The Woolmark Company. What’s next for you?
I would like to create a studio dedicated to the techniques of knitwear, mixing its legacies, innovations, contributions in fashion and sports and, why not, leading to everything medical.
Interview by Iggy Nko
Photos courtesy of The Woolmark Company

adidas x Woolmark Performance Challenge winner

Alicia Ferreira de Sousa

Congratulations on your victory at the inaugural Woolmark Performance Challenge, in partnership with adidas! How did you become aware of the contest and what pushed you to participate?
Thank you so much! I took part to the adidas x Woolmark Performance Challenge thanks to my school, École de la Maille de Paris, which I’m still affiliated to. To me, this experience was an interesting way to combine several areas of specialisation. I was able to connect my studies about sciences, textile design and knitwear design with my athlete life and aerobics, that I practice and compete on a national level.
How was the atmosphere between the ten finalists?
I shared unforgettable moments with my fellow finalists who came from Europe and the United States. The words “team” or “collaboration” prevailed over a competitive spirit. We stuck together, we were curious and excited about this opportunity that The Woolmark Company and adidas have granted to us.
Two of finalists studied in France. What does it say about French design schools?
I think that we need to look at French schools closer! In the learning process of the fundamentals, they are similar [to other schools], but every one of them has a different approach on design, creation and technique, and they show their differences in the specialised teachings they offer.
For how long have you been practicing aerobics, and what kind of comfort are you looking for as a gymnast?
I’ve first practiced dance since I was 6 and now aerobics for 11 years at my junior high school, high school and then at the club of my city. As an athlete, I am looking for physical comfort. Nothing can get in the way of my performance, I need my body to breathe and to feel supported by my kit.
[adidas x Woolmark Performance Challenge winner]
Collaborations between professional athletes and fashion designers are becoming more and more common. What is your take on fashion and sports getting closer?
It’s a great thing! I’ve always wanted to connect these two areas to bring in textile innovation that would enhance the abilities of the item and the person wearing it.
Is there a particular athlete or a sports team that you dream to dress for a tournament?
Obviously, my first choice would be the French team of aerobics, mais I’m open to all offers! My first goal is to make the life of athletes better.
By winning the 2018 adidas x The Woolmark Performance Challenge, you’ve earned a €10,000 cash prize, a three-month internship at adidas and the mentoring of The Woolmark Company. What’s next for you?
I would like to create a studio dedicated to the techniques of knitwear, mixing its legacies, innovations, contributions in fashion and sports and, why not, leading to everything medical.
Interview by Iggy Nko
Photos courtesy of The Woolmark Company