Molly Goddard

Molly Goddard

Molly Goddard

First things first, let’s talk about the British Emerging Talent award you won at the 2016 British Fashion Awards in December! A good month after the event, what does the prize mean to you?
It means a massive amount! It’s amazing to be recognized on such an international, grand scale. It makes all of the hard work worth it.
As an up-and-coming designer, do you feel like you need the support of institutions such as the British Fashion Council to establish your brand?
In my case, it really helped. Being given a space to show in such an enormous expense, having this covered meant we could be creative and do the show we wanted, which makes all the difference when starting out. It’s also really encouraging to have the support of everyone from the British Fashion Council.
 Talking about support, Molly Goddard was part of the NEWGEN class of Spring-Summer 17, sponsored by Topshop. Do you feel any type of pressure to live up to the expectations the British fashion industry has on you?
I try to take every day as it comes and not worry too much about expectations, it can be a very stressful job but also it’s the best job, I enjoy almost every day and think that’s more important than trying to impress all of the time. I don’t think worrying about what other people think makes you very creative.
"I enjoy almost every day and think that’s more important than trying to impress all of the time. I don’t think worrying about what other people think makes you very creative."
[Molly Goddard]
By picking you in the NEWGEN for SS17, the BFC and Topshop allowed you to set a fashion show at the Show Space in September, during London Fashion Week. Was it a goal of yours to upgrade from presentations to catwalks?
Yes, It was. I wanted to try something new and for the focus to be on the clothes. Also to have every one in one place at one time so they could feel the full effect of the show, I did miss creating a whole world though with the catwalk so intend to do a mixture of the two next season.
Presentations or full fashion shows: what do you prefer, and why?
A mixture! Like the good old days when shows were an hour long!
The SS17 collection you unveiled included items from the upcoming Molly Goddard shoe collection for Topshop (available in selected Topshop stores and on Topshop.com, January 23rd). Is it an opportunity for you to be present in a much more mainstream store chain?
It is! I designed the shoes which Topshop helped me to produce and will be for sale in January. Accessories are a hard thing to make, so it was great to have the infrastructure of Topshop’s factories. We made a shoe collection I am really happy with and it’s great to know that they will be more affordable that something I would be able to make by myself.
You attended Central Saint Martins’ and earned a Bachelor of Arts in Fashion Design with Knitwear. Does the school (and if so, how does it) assist its alumni?
Central Saint Martins does supports its students past graduation. I am still in touch with some of my tutors. It’s great to stay in touch, It allows me to visit the amazing library which I love.
You left your MA a year before graduating to focus on your first collection, hoping It would help you get a gig. Where did you want to work, at the time?
I wasn't sure, actually! I worked in Paris with John Galliano when I was in my placement year and loved that. A couture house would have been fun but I hear they are impossible to get a job at, especially if you don’t speak French!
Instead, you are writing your own story with Molly Goddard. What would make a great year 2017 for your brand, and you, personally?
In 2017, I want to keep building my team! I have a great team at the moment who I love and work really well with but we need more staff and to find people who fit in well with us would be the ultimate dream! Also, finding a bigger studio in West London would be great.
By IGGY NKO

Photos: Portrait of Molly Goddard by Lily Bertrand Webb

Photos of the Molly Goddard Spring-Summer 2017 show in London, UK by Kamil Kustosz.

Molly Goddard

Molly Goddard

First things first, let’s talk about the British Emerging Talent award you won at the 2016 British Fashion Awards in December! A good month after the event, what does the prize mean to you?
It means a massive amount! It’s amazing to be recognized on such an international, grand scale. It makes all of the hard work worth it.
As an up-and-coming designer, do you feel like you need the support of institutions such as the British Fashion Council to establish your brand?
In my case, it really helped. Being given a space to show in such an enormous expense, having this covered meant we could be creative and do the show we wanted, which makes all the difference when starting out. It’s also really encouraging to have the support of everyone from the British Fashion Council.
 Talking about support, Molly Goddard was part of the NEWGEN class of Spring-Summer 17, sponsored by Topshop. Do you feel any type of pressure to live up to the expectations the British fashion industry has on you?
I try to take every day as it comes and not worry too much about expectations, it can be a very stressful job but also it’s the best job, I enjoy almost every day and think that’s more important than trying to impress all of the time. I don’t think worrying about what other people think makes you very creative.
"I enjoy almost every day and think that’s more important than trying to impress all of the time. I don’t think worrying about what other people think makes you very creative."
[Molly Goddard]
By picking you in the NEWGEN for SS17, the BFC and Topshop allowed you to set a fashion show at the Show Space in September, during London Fashion Week. Was it a goal of yours to upgrade from presentations to catwalks?
Yes, It was. I wanted to try something new and for the focus to be on the clothes. Also to have every one in one place at one time so they could feel the full effect of the show, I did miss creating a whole world though with the catwalk so intend to do a mixture of the two next season.
Presentations or full fashion shows: what do you prefer, and why?
A mixture! Like the good old days when shows were an hour long!
The SS17 collection you unveiled included items from the upcoming Molly Goddard shoe collection for Topshop (available in selected Topshop stores and on Topshop.com, January 23rd). Is it an opportunity for you to be present in a much more mainstream store chain?
It is! I designed the shoes which Topshop helped me to produce and will be for sale in January. Accessories are a hard thing to make, so it was great to have the infrastructure of Topshop’s factories. We made a shoe collection I am really happy with and it’s great to know that they will be more affordable that something I would be able to make by myself.
You attended Central Saint Martins’ and earned a Bachelor of Arts in Fashion Design with Knitwear. Does the school (and if so, how does it) assist its alumni?
Central Saint Martins does supports its students past graduation. I am still in touch with some of my tutors. It’s great to stay in touch, It allows me to visit the amazing library which I love.
You left your MA a year before graduating to focus on your first collection, hoping It would help you get a gig. Where did you want to work, at the time?
I wasn't sure, actually! I worked in Paris with John Galliano when I was in my placement year and loved that. A couture house would have been fun but I hear they are impossible to get a job at, especially if you don’t speak French!
Instead, you are writing your own story with Molly Goddard. What would make a great year 2017 for your brand, and you, personally?
In 2017, I want to keep building my team! I have a great team at the moment who I love and work really well with but we need more staff and to find people who fit in well with us would be the ultimate dream! Also, finding a bigger studio in West London would be great.
By IGGY NKO

Photos: Portrait of Molly Goddard by Lily Bertrand Webb

Photos of the Molly Goddard Spring-Summer 2017 show in London, UK by Kamil Kustosz.