Jérémie Egry and Aurélien Arbet
This week you are celebrating the first anniversary of the Études boutique on the Rue Debelleyme in Paris, and the release of the collection with Mark Gonzales. Feeling overwhelmed?
I would say excited rather than overwhelmed! Our collaboration with Mark has been in the works for a while, so it’s very rewarding to see the public reacting so positively. The one-year anniversary is also a great milestone for Études.
Mark Gonzales has an extensive fashion CV, which includes collaborations with Adidas, New Era, Supreme New York, and most recently RETROSUPERFUTURE. What makes his Études capsule collection different from everything he did previously?
I think it differs in the way that we approached Mark’s work. We wanted to focus more on his personality as an artist and a poet. Mark is really the incarnation of the concept behind our SS16 collection, which is based on the idea of the flâneur (the wanderer). That’s the main reason we chose to work with him.
How did Études and “The Gonz” go from a runway collaborative effort – the writing and recitation of poetry at the brand’s SS16 fashion show – to the launch of a collection?
As I mentioned, we felt that Mark embodied the theme of the collection. When we saw how well it was received we decided to take the relationship further and ask Mark to do a full capsule collection. That’s generally how we work with any artistic collaboration. It can start from something small and then progress into something much bigger.
"When we saw how well it was received we decided to take the relationship further and ask Mark to do a full capsule collection. That’s generally how we work with any artistic collaboration. It can start from something small and then progress into something much bigger."
The Etudes N°8 collection is titled “Up and Down Town”. What inspired the name and what defines the Études SS16 man?
The name came from a work by Davis Weiss, featuring drawings of someone wandering throughout the city. We chose to name our collection after this particular edition because it felt exactly in line with the concept of the season, not only in the title but also in the content. That being said, what defines the Études SS16 man is the concept of the collection itself: the neo-flâneur or Free Spirit, dwelling in the urban jungle.
The city of Paris is getting ready for a Menswear Fashion Week. What can we expect from Études for Spring-Summer 2017?
It’s a little too early to say anything about it, but we’re excited about how it’s developing and think it will be a strong 10th collection.
As well as Études and the clothing lines, you also work as a creative agency. Is it difficult to keep ideas to yourself while providing services to clients?
The whole point of working as a creative agency is to offer ideas. We find it inspiring to be able to explore new territory and environments. We are now used to providing each client with a different direction, and keeping a separate creative focus for our other projects.
The Études collective was founded in 2012, and is now establishing itself as a reference in the fashion and art worlds. What's next for the team?
We want to continue expanding our creative horizons and dive deeper into the projects we are already involved in.
By Iggy NKo