Heron Preston

Heron Preston

Heron Preston

We made it to the “For You, The World” presentation, Heron! Tell us what’s going on here? What’s on display?
Several things! First, there is an updated offering of the DSNY [the City of New York Department of Sanitation] collection that we did in New York. We have new bags, a medium-sized bag, an oversized one and we made a new backpack that wasn’t in New York, last September. There’s also the “Change the World” hat that wasn’t in New York either, so this is all new. We also updated the collection through new colorways of the long sleeves.
Everything is made in Italy. This is another updated concept of this collection. Originally, our vintage t-shirts are made from recycled clothing. This is part of the same project with the Department of Sanitation of New York, but all cut and sew.
Then, there’s my main line, Heron Preston, composed of staples of my day-to-day life, things I’ve always worn. I decided to make that for my first collection, which includes the “СТИЛЬ” turtleneck I did with Nick Knight’s SHOWstudio. Now, it’s a mock neck and I’ve added labelling on the outside of all the clothes. We also have women items that I introduce for the first time ever, here in Paris.
You can also see inspiration from construction zones. It’s all about labor and hard work. We have carabiner hangers, rebars, wood and concrete materials to display the collection.

You obviously have a thing for the color orange!
Indeed! We have a lot of camo and orange in this collection. The orange is really inspired by the Heron bird, which is my first name. When I was researching about the birds, I saw a photo of one eating a fish, and they have orange mouths.
Tell us the story about the “СТИЛЬ” turtleneck. Your fashion venture really took off following the release of the turtleneck and the way you styled the word, in Cyrillic alphabet. It became sort of your signature!
It did! It’s like a sub logo now! Four years ago, London-based photographer Nick Knight was doing a project with SHOWstudio about hip hop, in his gallery. He wanted me to be involved. So I just thought about ideas and what I wanted to do, tied into hip hop.

"I consider Paris to be the ultimate stage for fashion, more so than New York. Paris is the Mecca of fashion. I just wanted to be a part of that story..." [Heron Preston]
Last September, you unveiled during New York Fashion Week the first collection of your critically-acclaimed collaboration with the City of New York Department of Sanitation. Why was it important to show in Paris this time?
I consider Paris to be the ultimate stage for fashion, more so than New York. Paris is the Mecca of fashion. I just wanted to be a part of that story for my first collection.
But in Paris, people tend to look up to New York City.
Everybody feels like the grass is greener of the other side. People here in Paris love America, I love France. We all feel that cross-cultural fascination.
Your “For You, The World” presentation was one of the most-anticipated events of Paris Men’s Fashion Week. How do you feel about the excitement you bring to the city?
It’s overwhelming! I’m like, I just had some ideas and wanted to make them, why’s everyone so excited?
It’s really a lot of pressure, also. But it’s cool to be able to share ideas and make them. Having an idea is one thing, making it is a whole other story. That’s one thing I’m obsessed with: making my ideas real.
Talking about ideas, you’re part of a very creative and influential group of friends, with Off-White™’s Virgil Abloh, Kanye West, Jerry Lorenzo (Fear of God), etc. You also joined Marcelo Burlon’s New Guards Group. How do you work with your entourage? Do you help each other or at least keep in tune with everybody’s endeavours?
We don’t really sneak in on each other, trying to see what the next guy is up to. We all work with our own teams, have our own inspirations and own vibes.
Of course we get to see things earlier than the rest of the world, but we don’t really get involved or interfere in each other’s process.
In Paris—and other cities around the world, a lot of people look up to you. If you could give them any advice, what would it be?
I was talking about that with my girlfriend. I think it’s important to realise the difference between talent and ambition. You can be really talented, but if you have no ambition to get past hurdles in life, then you’re not going to make it.
You need to have that ambition and that fight in you, to just get over any hurdle. That’s my advice for anyone. You’re talented? Awesome! Now get some ambition, keep your confidence and just keep going and pushing forward.
There’s no “no”’s. It’s all about figuring out how to get a “yes”!
By Iggy NKo

Heron Preston

Heron Preston

We made it to the “For You, The World” presentation, Heron! Tell us what’s going on here? What’s on display?
Several things! First, there is an updated offering of the DSNY [the City of New York Department of Sanitation] collection that we did in New York. We have new bags, a medium-sized bag, an oversized one and we made a new backpack that wasn’t in New York, last September. There’s also the “Change the World” hat that wasn’t in New York either, so this is all new. We also updated the collection through new colorways of the long sleeves.
Everything is made in Italy. This is another updated concept of this collection. Originally, our vintage t-shirts are made from recycled clothing. This is part of the same project with the Department of Sanitation of New York, but all cut and sew.
Then, there’s my main line, Heron Preston, composed of staples of my day-to-day life, things I’ve always worn. I decided to make that for my first collection, which includes the “СТИЛЬ” turtleneck I did with Nick Knight’s SHOWstudio. Now, it’s a mock neck and I’ve added labelling on the outside of all the clothes. We also have women items that I introduce for the first time ever, here in Paris.
You can also see inspiration from construction zones. It’s all about labor and hard work. We have carabiner hangers, rebars, wood and concrete materials to display the collection.

You obviously have a thing for the color orange!
Indeed! We have a lot of camo and orange in this collection. The orange is really inspired by the Heron bird, which is my first name. When I was researching about the birds, I saw a photo of one eating a fish, and they have orange mouths.
Tell us the story about the “СТИЛЬ” turtleneck. Your fashion venture really took off following the release of the turtleneck and the way you styled the word, in Cyrillic alphabet. It became sort of your signature!
It did! It’s like a sub logo now! Four years ago, London-based photographer Nick Knight was doing a project with SHOWstudio about hip hop, in his gallery. He wanted me to be involved. So I just thought about ideas and what I wanted to do, tied into hip hop.

"I consider Paris to be the ultimate stage for fashion, more so than New York. Paris is the Mecca of fashion. I just wanted to be a part of that story..." [Heron Preston]
Last September, you unveiled during New York Fashion Week the first collection of your critically-acclaimed collaboration with the City of New York Department of Sanitation. Why was it important to show in Paris this time?
I consider Paris to be the ultimate stage for fashion, more so than New York. Paris is the Mecca of fashion. I just wanted to be a part of that story for my first collection.
But in Paris, people tend to look up to New York City.
Everybody feels like the grass is greener of the other side. People here in Paris love America, I love France. We all feel that cross-cultural fascination.
Your “For You, The World” presentation was one of the most-anticipated events of Paris Men’s Fashion Week. How do you feel about the excitement you bring to the city?
It’s overwhelming! I’m like, I just had some ideas and wanted to make them, why’s everyone so excited?
It’s really a lot of pressure, also. But it’s cool to be able to share ideas and make them. Having an idea is one thing, making it is a whole other story. That’s one thing I’m obsessed with: making my ideas real.
Talking about ideas, you’re part of a very creative and influential group of friends, with Off-White™’s Virgil Abloh, Kanye West, Jerry Lorenzo (Fear of God), etc. You also joined Marcelo Burlon’s New Guards Group. How do you work with your entourage? Do you help each other or at least keep in tune with everybody’s endeavours?
We don’t really sneak in on each other, trying to see what the next guy is up to. We all work with our own teams, have our own inspirations and own vibes.
Of course we get to see things earlier than the rest of the world, but we don’t really get involved or interfere in each other’s process.
In Paris—and other cities around the world, a lot of people look up to you. If you could give them any advice, what would it be?
I was talking about that with my girlfriend. I think it’s important to realise the difference between talent and ambition. You can be really talented, but if you have no ambition to get past hurdles in life, then you’re not going to make it.
You need to have that ambition and that fight in you, to just get over any hurdle. That’s my advice for anyone. You’re talented? Awesome! Now get some ambition, keep your confidence and just keep going and pushing forward.
There’s no “no”’s. It’s all about figuring out how to get a “yes”!
By Iggy NKo