Rimowa celebrate 120 years of purposeful travel

Rimowa CEO Alexandre Arnault invited friends of the brand to celebrate RIMOWA’s 120th anniversary at a collection showcase and dinner on September 8th on the 39th floor of 7 World Trade Center in New York City. The event coincided with the launch of the brand’s first global brand campaign – an ode to mastery and the ambitious journeys of those who chase it.

The event took place within a graphic installation that echoed the brand’s own minimalist design and paid homage to Rimowa’s heritage and impact on arts and culture. The new Rimowa Collections were displayed in stark juxtaposition with architectural features and light installations that created a series of striking visual moments in contrast to panoramic views of the New York City skyline.

Photo BFA