Prada’s Linea Rossa collection launch party

Prada held a big event for the relaunch of their sport and lifestyle line, Prada Linea Rossa, on September 8, in New York.

At the center of Prada’s Soho store, the Italian fashion house has reimagined its label with cool-kid DNA. It originally launched in 1997, emblazoned with the red Prada box logo.

Musician Kali Uchis perform on the half-half-pipe.

Photo BFA