ISKO CELEBRATES THE UNLIMITED POSSIBILITIES OF DENIM AT MILAN DESIGN WEEK

Isko, the leading ingredient brand in global denim production and research, has partnered with HUGO, Replay, 7 For All Mankind, Blue de Genes, Dovetail Workwear, Marithé + François Girbaud, Madewell, O’Neill, Taylor Stitch and Tiziano Guardini, to put on “Denim Sound Textures”: an immersive and interactive space to discover the surprising multi-sensoriality of the fabric. The activation showcases denim as material to see, touch and even listen to, in a first-of-its-kind project.

According to their style, each brand, different from the next, will interpret a type of denim developed over the years by Isko. The types of denim used for the installation include; Isko PopTM, ISKO Scratch & JeanTM, ISKO JoolTM, ISKOTM Cosy, ISKOTM Straight Stretch, Isko Future FaceTM, Isko ReformTM, Isko Blue SkinTM and ISKOTM Selvedge. Each denim technology has its story told by an interactive sculpture developed by DWA Design Studio, which gives shape to the fabric, and its sound extracted by Sound designer and composer, Chiara Luzzana. The result is a sequence of installations with an abstract and organic design which stimulate touch and hearing, with the possibility of « listening » to the sounds emitted by the different types of denim.