I.T Celebrates its 30th Anniversary. Conceptualised by renowned British architect Jamie Fobert, the anniversary exhibition integrates a see-now-buy-now approach. Fitted with live digital kiosks and a shoppable app, exhibition-goers will fully immerse in an authentic digital shopping experience.
With creative’s leading light Sarah Andelman at the helm of the project, her consulting agency Just An Idea presents its vision of the future of I.T’s digital transformation. Bringing on board emerging voices in design, Sarah Andelman invites multidisciplinary artist and pop-surrealist Amit Greenberg to create a fun and fanciful logo for the occasion. Having worked with highly respected fashion conglomerates like Louis Vuitton and Fendi, his world is playful with a subversive twist. Greenberg melds I.T’s 30th anniversary logo into a background of funfetti explosions to bring out a true sense of excitement.
For 30 years, I.T has been a leader in fashion retail in Hong Kong and China, offering a huge designer portfolio showcasing more than 300 international brands and over 10 in-house labels through a unique multi-brand and multi-layered business model.
Based in Hong Kong and China, I.T earnt its China retail expert status from decades of success. It is renowned for creatively curating collections across international womenswear, menswear, footwear, accessories, and lifestyle that is tailored meticulously for the Greater China customer.