Guess Jeans celebrates ‘Farmers Market’ concept globally

Guess Jeans U.S.A., the incubator division of the group, has announced that they are expanding their newest ‘Farmers Market’ concept globally. It is now coming to London, Paris, Tokyo, Perth, Melbourne and Singapore.

The ‘Farmers Market’ concept recently launched in Downtown Los Angeles on May 5 and will be launched in Paris on June 23at Club 75 in Paris. It featured exclusive streetwear drops and collaborations, skateboard demonstrations, food and live music.

The collection will be offered through key retailers and pop-up experiences throughout June and July, also including Selfridges in London, GR8 in Tokyo, Lessons in Perth and Melbourne, and at Dover Street Market in Singapore.