Coach today announced that the brand celebrated the launch of Disney x Coach: A Dark Fairy Tale at the brand’s Soho store in New York City. The event celebrated the special-edition collection designed by creative Director Stuart Vevers in his third collaboration with Disney. Inspired by an American gothic fairy tale of New York, the special-edition collection subverts classic Disney Princess tales with a dark romantic twist on Coach ready-to-wear and leather goods.
The Coach store in Soho was transformed for the evening with unexpected motifs that are seen throughout the edgy and dark collection, including dark and dreamy castles, poisoned apples and wide-eyed woodland creatures. Guests enjoyed spooky-themed cocktails and bites while listening to music by DJ Venus X.