Chrome Hearts Party during PFW

Chrome Hearts celebrated its new eyewear collaboration with model and long-time friend Jordan Barrett. The collaborative capsule was originally revealed during a private celebration over the weekend at Paris Fashion Week Men’s. The entire collection will hit the brand flagships worldwide in late August. Model Georgia May Jagger starred in the campaign alongside Barrett.

Some scenes of the video were filmed at the brand’s newly acquired building on the Quai Voltaire in Paris, which will become a new atelier and concept store set to open next year.

Chrome Hearts is also launching a collection of unisex fragrances, candles and incense, centred around two scents, +33+ and +22+