On May 2nd 2019, Chanel presented the new J12 watch featured in a new ad campaign, in presence of 10 international muses, at 18, Place Vendôme, in Paris. In the house Fine Jewellery boutique, two areas were dedicated to the discovery of the J12 Watch, as well as to the unveiling of the new ad campaign.
Filmed in black and white by French photographer Brigitte Lacombe, Ali MacGraw, Keira Knightley, Naomi Campbell, Claudia Schiffer, Vanessa Paradis, Lily-Rose Depp, Carole Bouquet, Anna Mouglalis, Liu Wen and William Chan share their personal experience about a second that changed their lives.
The J12 watch is born out of desire. When Jacques Helleu, artistic director of the house, decided to create a watch, he designed it for himself. While drafting his first pencil lines he imagined it as timeless, sporty and all black. His inspiration came from the two worlds he loved most : automobiles and sailing. The watch would take this as its name.
Twenty years after its creation, Arnaud Chastaingt, director of the Chanel Watch Creation Studio gave the J12 a makeover without touching the very identity that built its legend and its success.