Bvlgari launched its new B.zero1 Rock jewelry collection with an exceptional party, on Thursday 6 February, in New York.
Chaired by Jean-Christophe Babin, CEO of Bvlgari, this event brought the flamboyant exuberance of the city of Rome to the heart of New York Fashion Week. For the Roman house, the occasion was also perfect to present its new advertising campaign “Mai troppo”, a true ode to life and happiness, as well as its 3 new ambassadors: the American star Zendaya, the British actress Naomi Scott and the top model Lily Alridge.
Kris Wu, singer and superstar actor of Canadian and Chinese origin, is also associated with this new campaign, shot in Rome, by Swedish director and photographer Johan Renck.
An incredible performance by the American singer Ciara ignited all the guests who then danced until the end of the night to the music of Diplo, American superstar DJ and Grammy winner.
A celebration of the Roman jewelry house’s fierce spirit, unquestionably linked to the flamboyant exuberance of its native Rome, B.zero1 Rock embodies the unapologetic rule breaker deeply connected with the Bvlgari DNA.