Luxury London retailer Browns will become home to a series of hot exclusives and activations that celebrate the all-encompassing world of sneakers, street culture and its community with an in-store presence at Browns East. Over a four-week period launching from May 15th, this first-ever collaboration with Stadium Goods, who joined the Farfetch family in January 2019, will showcase the merging worlds of sneakers and luxury products.
Stadium Goods will bring an exciting edit of their unrivalled offering, as well as an exhibition of their one-of-a-kind trophy case. A selection of both previously sold out and ready to wear styles will be available for purchase at Browns East as well as online at Brownsfashion.com and Stadiumgoods.com. Alongside Stadium Goods, Browns has curated an enticing edit of sneakers from brands such as Prada, Off-White and Gucci highlighting the significance and phenomenon of sneaker culture across the entire industry.
To mark the partnership, Browns will celebrate the community that has made the sneaker world the revered space we have come to know. This includes a three-way co-branded collaboration with Stadium Goods and London-based creative institution, Superimpose (via Services Unknown) to design a capsule of exclusive exhibition merchandise.
The rest of the month will see a host of experiential retail activations that celebrate sneaker culture and the creatives that inspire their world. It will be the first time Adidas will be stocked at Browns East–the launch of their female focused Magmur sneaker will precede a week-long celebration of collectors titled ‘Women who Lace’.London based brand Clothsurgeon, founded by Rav Matharu, will be popping up to create an exclusive capsule which reinterprets modern streetwear and delivers access to upcycled styles. Much hyped US streetwear label Chinatown Market will also drop in-store as well as online with exclusive prints on a selection of jersey pieces as well as their most iconic sporting goods. Chinatown Market will also be headed over to London for the first ever in-store Browns Custom Lab for one-day only on Saturday 1st June.