Gucci new Pre-Fall 2020 women’s collection

Gucci presents its new Pre-Fall 2020 women’s lookbook shot by Bruce Gilden of Magnum Photos, with former model Bethann Hardison, and Italian activist Benedetta Barzini. This new collection is the new chapter after last September’s show.

Gucci ventured the streets of Rome with the models and the famous American street style photographer. The collection was shot in an urban and desolated Rome, far from the romantic images of the Cinecittà. « At the core remains the relationship between clothing and its wearer, and everything that revolves around these ‘clothed bodies, » explained Alessandro Michele.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Bruce Gilden
Hair Stylist: Alex Brownsell
Make Up: Thomas De Kluyver