Virgil Abloh directs Lil Uzi Vert’s new XO Tour Llif3 video

“Back into directing visuals for songs,” wrote Virgil Abloh on Instagram. For his comeback to video directing, Abloh strikes hard! The Off-White™ founder and designer joined forces with rapper Lil Uzi Vert for the official music video for his smash hit “XO Tour Llif3,” produced by Off-White™ Films.

The clip was shot this winter in Paris. At the time, Uzi was touring in Europe with The Weeknd, as the opener for his “Starboy: Legend of the Fall” tour. They performed at the AccorHotels Arena, formerly known as Bercy, on February 28.

Lil Uzi Vert dressed in Off-White™, a Virgil Abloh holding a Panasonic camcorder, The Weeknd and NAV, a rapper signed on The Weeknd’s XO record label, star in the XO Tour Llif3 video.

XO Tour Llif3 is the lead single off Uzi’s debut album, “Luv is Rage 2,” a long-awaited sequel to his 2015 mixtape, “Luv is Rage.”

Luv is Rage 2 dropped on August 25 and debuted n°1 on the Billboard 200 chart, ranking on a weekly basis, the most popular albums in the US.

As for Virgil Abloh and Off-White™, both have a lot going on! This month, the “REVEALING” pack of Abloh’s collaboration with Nike will drop in New York City, London, Milan and Paris. The entire “The Ten” collection will be available in November.

Also in September, Off-White™ will show its Diana, Princess of Wales-inspired ready-to-wear Spring-Summer 2018 collection at Paris Fashion Week.

Text by Iggor Nko @iggynko

Photo of Lil Uzi Vert and models by Chilldays.