UGG taps Lil Yachty to showcase collaboration with Jeremy SCOTT
UGG and designer Jeremy Scott reveal the marketing campaign for their collaboration launching in September. Musician Lil Yachty and model Jasmine Sanders star in the campaign that highlights Scott’s spin on iconic UGG styles. It was shot outside Los Angeles, as the collection pays homage to the California spirit and Los Angeles pop culture throughout the ages. The limited edition collection, which features UGG footwear for men, women, kids and babies, will be available in an exclusive distribution worldwide.
“UGG is a part of my everyday life,” says Lil Yachty. “So it was dope to be able to partner up with the brand because I use the brand.”
The campaign was shot by noted photographer Marcus Mam and both stars were dressed by fashion stylist Arianne Phillips. Scott created custom pieces that complemented the featured footwear styles.
The collection is comprised of eight silhouettes which feature bold flame designs, jeweled hardware and Swarovski crystals on the iconic sheepskin footwear.
The capsule collection is available at select global retailers and is exclusively sold at five North America luxury retails stores while limited supplies last.