Adidas Originals by Alexander Wang
This collection fuses contrasting experiences—raving and cycling—to present the story of a tribe of New York bike messengers. Fueled by adrenaline and excess, the protagonists of the campaign symbolize a youthful spirit of freedom.
A campaign lensed by Juergen Teller features the masked cyclist, dressed and undressed in the collection. In each image, the bike messenger wears just one piece of apparel, giving an intense focus to the unisex range’s hero pieces. Dialing up a sense of anonymity, the models’ faces are hooded in coordinated balaclavas. Opposite the campaign image appears a strong technical representation of an individual product.
Drop 1 of product encapsulates the core story of the unisex collection: an aesthetic meld of raving and cycling apparel printed in authentic ’90s graphics inspired by club flyers. A color palette of black and solar yellow adds to the energy. Wang’s now-iconic upside-down adidas Trefoil logo is emblazoned on every piece.
The slim-fit AW Onesie is the collection’s new essential, comprised of elastic spacer interlock fabric and adorned in digital-inspired motif and phrases like “ALT DIMENSION.” The AW Cycling Jersey, AW Cycling Shorts, and AW Cycling Leggings offer the total look finished with cycling-inspired decorative rubber prints and silicone prints at hem. The AW Bleach Hoodie and AW Bleach Joggers provide the ultimate sweatsuit gone raver chic: dry French terry in a comfortable fit with a contrasting bleached 3-stripe pattern down the sides.
Wang and adidas Originals debut a completely new footwear style. The AW Hike Lo presents a clash of textures: adidas Boost tooling, molded rubber outsoles, and sumptuous suede uppers. The shoe’s 3-stripe motif is executed in silicone dots and its perforated tongue displays a vintage adidas print.
For more details on future drops, follow @alexanderwangNY and @adidasOriginals
Launch concept and campaign creative direction : Ferdinando Verderi of Johannes Leonardo
Part I campaign imagery : by Juergen Teller, creative directed by Ferdinando Verderi of Johannes Leonardo, styled by Elin Svahn