Pantheone

Pantheone

Déborah Amaral

Why did you decide to open a Pop-Up store at Citadium?
Citadium approached us as their image was too masculine, and we’re all about promoting ultra-feminine streetwear. Our desire to work together made the whole project easy and enjoyable! The space gave us a lot of freedom, and Pantheone really needs that as we have so much to express!
This project also allowed us to boost our visibility with a large number of French people and meet loads of exciting new people. We also organised events at the stand on Wednesday, Friday and Saturday afternoons.
We’ve heard you’re launching a menswear collection this year. Can you tell us more?
We’re not actually launching a full menswear collection, but we’ve decided to create streetwear pieces for men throughout the year, available in our e-shop. We’ll be offering basics (t-shirts, jumpers, beanie hats, etc.) for all the men who get what we’re doing and who support us. Our driving objective is to focus entirely on women, at least at the start, because the women’s streetwear market is booming and we’re offering something new and different. We actually have other joint-projects in the pipeline with more masculine brands, including Tealer (in May of this year if everything goes to plan).
What are the key inspirations behind your Spring-Summer 2016 collection?
The French flag, Jean-Paul Goude and Brigitte Bardot.
What was your goal for this collection?
It represents our vision of a truly French collection, Blue, White and Red!
How did you meet the rest of your team?
I met Jeanne and Hélène while working on Pantheone a little while ago, and we decided to become partners and start a real business. Hélène is the Technical Director and Jeanne is the Managing Director. Romane joined us a year ago, and she looks after communication, project management and PR. We’re a dream team!
How did you come up with the presentation at the last Fashion Week, what inspired you to project patterns using tablets, for example?
That idea came from a partnership with Lenovo, which has just released its new video-projector tablet! I wanted to show people how a stylist can use projections in their creative process, and how designers can use tablets to showcase their work.
Is the way you present your collections important?
I think it’s almost as important as the collections themselves, in the same way that a dish in a restaurant needs to be well-presented to look delicious.
Do you often think about your shows?
All day, every day, and even at night when I’m in bed!
New technology is the talk of the town in the fashion world, from 3D printing and Hermès Apple Watches to new materials. Do you think it’s just a marketing gimmick, or will it actually become a reality? How do you feel about it?
I think it’s the future of fashion, we’ll soon be awash with clothing that changes colour and shape, connected, intelligent clothes. There’s a workshop that develops this sort of clothing. I read an article about it in The Creators Project. I just love the ideas!
How did you get into fashion?
After two years at the Esmod Paris fashion school, followed by two years as a workshop supervisor for Andrea Crews.
"The way a collection is presented is almost as important as the collection itself, in the same way that a dish in a restaurant needs to be well-presented to look delicious." [Pantheone]
What is it like to be seen as cool?
Ahaha, I don’t really realise it…
Do you try and stand out, or even shock people?
Above all I try and stir up interest and inspire astonishment.
How can young designers make a name for themselves?
By stirring up interest and doing something astonishing!
I read in a magazine that “Pantheone is freed from trends”. Is that your goal?
Sort of. I think we’re really trying to free ourselves from the traditional fashion codes...
How would you like to see your brand change?
To make it into the big leagues! I would love to sell our clothing all over the world and produce as much prêt-à-porter as crazy costumes, with our shows expected at every fashion week.
Would you like to work for a leading fashion House like Coperni and Julien Dossena have done?
I’d rather follow in the footsteps of Coperni (who won the ANDAM award) and manage to become Artistic Director of a prestigious fashion house like Courrèges.
Why did you name your brand “Pantheone”?
Because we are a “Pantheon” for women. Especially as women weren’t allowed in the Pantheon. It’s also a reference to Pantone, because colours are so important to us.

Pantheone

Déborah Amaral

Why did you decide to open a Pop-Up store at Citadium?
Citadium approached us as their image was too masculine, and we’re all about promoting ultra-feminine streetwear. Our desire to work together made the whole project easy and enjoyable! The space gave us a lot of freedom, and Pantheone really needs that as we have so much to express!
This project also allowed us to boost our visibility with a large number of French people and meet loads of exciting new people. We also organised events at the stand on Wednesday, Friday and Saturday afternoons.
We’ve heard you’re launching a menswear collection this year. Can you tell us more?
We’re not actually launching a full menswear collection, but we’ve decided to create streetwear pieces for men throughout the year, available in our e-shop. We’ll be offering basics (t-shirts, jumpers, beanie hats, etc.) for all the men who get what we’re doing and who support us. Our driving objective is to focus entirely on women, at least at the start, because the women’s streetwear market is booming and we’re offering something new and different. We actually have other joint-projects in the pipeline with more masculine brands, including Tealer (in May of this year if everything goes to plan).
What are the key inspirations behind your Spring-Summer 2016 collection?
The French flag, Jean-Paul Goude and Brigitte Bardot.
What was your goal for this collection?
It represents our vision of a truly French collection, Blue, White and Red!
How did you meet the rest of your team?
I met Jeanne and Hélène while working on Pantheone a little while ago, and we decided to become partners and start a real business. Hélène is the Technical Director and Jeanne is the Managing Director. Romane joined us a year ago, and she looks after communication, project management and PR. We’re a dream team!
How did you come up with the presentation at the last Fashion Week, what inspired you to project patterns using tablets, for example?
That idea came from a partnership with Lenovo, which has just released its new video-projector tablet! I wanted to show people how a stylist can use projections in their creative process, and how designers can use tablets to showcase their work.
Is the way you present your collections important?
I think it’s almost as important as the collections themselves, in the same way that a dish in a restaurant needs to be well-presented to look delicious.
Do you often think about your shows?
All day, every day, and even at night when I’m in bed!
New technology is the talk of the town in the fashion world, from 3D printing and Hermès Apple Watches to new materials. Do you think it’s just a marketing gimmick, or will it actually become a reality? How do you feel about it?
I think it’s the future of fashion, we’ll soon be awash with clothing that changes colour and shape, connected, intelligent clothes. There’s a workshop that develops this sort of clothing. I read an article about it in The Creators Project. I just love the ideas!
How did you get into fashion?
After two years at the Esmod Paris fashion school, followed by two years as a workshop supervisor for Andrea Crews.
"The way a collection is presented is almost as important as the collection itself, in the same way that a dish in a restaurant needs to be well-presented to look delicious." [Pantheone]
What is it like to be seen as cool?
Ahaha, I don’t really realise it…
Do you try and stand out, or even shock people?
Above all I try and stir up interest and inspire astonishment.
How can young designers make a name for themselves?
By stirring up interest and doing something astonishing!
I read in a magazine that “Pantheone is freed from trends”. Is that your goal?
Sort of. I think we’re really trying to free ourselves from the traditional fashion codes...
How would you like to see your brand change?
To make it into the big leagues! I would love to sell our clothing all over the world and produce as much prêt-à-porter as crazy costumes, with our shows expected at every fashion week.
Would you like to work for a leading fashion House like Coperni and Julien Dossena have done?
I’d rather follow in the footsteps of Coperni (who won the ANDAM award) and manage to become Artistic Director of a prestigious fashion house like Courrèges.
Why did you name your brand “Pantheone”?
Because we are a “Pantheon” for women. Especially as women weren’t allowed in the Pantheon. It’s also a reference to Pantone, because colours are so important to us.