Daniel Arsham and adidas Originals

Daniel Arsham and adidas Originals

Can you explain the Present part?
PRESENT is a continuation of an earlier film I made and continues with my interest in time travel and it's part doc part fiction. It kind of mixes the two together.
Why did you work with adidas?
Adidas invited me to visit their archive and find things in it that I felt were relevant in my own practice and rather than just make a sneaker with them, I proposed to create a kind of universe that would encapsulate my work, would take the form of a film in which the sneaker would be a prop.
Do you have your hands in all aspects of the films?
I worked on this film with another director Ben Nicholas, and we are heavily involved in every aspect of it from the writing to the final edit.
[Daniel Arsham and adidas Originals]
Why « New York Present »?
I'm working through this past-present-future story so the present is the second project for me.
I'm working through this past-present-future story so the present is the second project for me.
The sneakers themselves are on a grey boost sole and they have a neoprene and new buck upper. I think they're really kind of durable. You know, I just make things that I like. This is something that I just wanted to see exist in the world and I really wanted for myself.
How did you approach the stage design?
As I'm not a shoe designer, I worked with a team in Germany and I made drawings on top of their existing silhouettes and refined them down from there.
You work a lot on time. The world around you changes quickly. Would you say that you have a different approach to your art today than before?
I constantly evolve ideas around my own work and I am often trying to look back at older things that I have made and see what they meant then, what they mean now, and what they might mean in the future.

Daniel Arsham and adidas Originals

Can you explain the Present part?
PRESENT is a continuation of an earlier film I made and continues with my interest in time travel and it's part doc part fiction. It kind of mixes the two together.
Why did you work with adidas?
Adidas invited me to visit their archive and find things in it that I felt were relevant in my own practice and rather than just make a sneaker with them, I proposed to create a kind of universe that would encapsulate my work, would take the form of a film in which the sneaker would be a prop.
Do you have your hands in all aspects of the films?
I worked on this film with another director Ben Nicholas, and we are heavily involved in every aspect of it from the writing to the final edit.
[Daniel Arsham and adidas Originals]
Why « New York Present »?
I'm working through this past-present-future story so the present is the second project for me.
I'm working through this past-present-future story so the present is the second project for me.
The sneakers themselves are on a grey boost sole and they have a neoprene and new buck upper. I think they're really kind of durable. You know, I just make things that I like. This is something that I just wanted to see exist in the world and I really wanted for myself.
How did you approach the stage design?
As I'm not a shoe designer, I worked with a team in Germany and I made drawings on top of their existing silhouettes and refined them down from there.
You work a lot on time. The world around you changes quickly. Would you say that you have a different approach to your art today than before?
I constantly evolve ideas around my own work and I am often trying to look back at older things that I have made and see what they meant then, what they mean now, and what they might mean in the future.